SAM HUNT - MONTEVALLO (CRIMSON TIE-DYE Vinyl LP)

VMP Release VMP-CW008 (October, 2021)

Much of Montevallo was deceptive in its simplicity, hiding era-defining songwriting talent and a whole new mode of country crossover behind a seemingly easy-to-replicate formula of marrying traditional country instruments with programmed beats and slick, dynamic melodies. Its velvet revolution won Hunt years of radio dominance and anticipated a tidal wave of what’s been termed “boyfriend country” — legions of imitators who took the singer’s gently flirtatious tack and R&B influences to their cloying extremes. Plenty in Nashville didn’t see Montevallo as a changing of the guard, and even after he’d become a country megastar wrote him off as either a novelty, insufficiently capital-C Country, or both. When confronted with resistance about his own mode of widening country music’s lens Hunt has tended to return to the root of the issue, which runs much deeper than a simple disdain for pop music in country or concern about preserving some of its imagined “authentic” past.